Araña Schulke

In 2020, Good Beer Hunting’s design team rebranded as Feel Goods Company, a beverage innovation firm that specializes in strategy, formulation, and brand development.

The work shown here is a small selection of branding, merchandise, type explorations, product design, illustration, editorial design and art direction from the past few years.

Creative Director: Michael Kiser

New Belgium Product Photography: @taylorhumby